Global nonprofitGlobal·2023

How Pulse built XPRIZE's global competitor community on Discord

Discord community, conservation strategy and Web3 fundraising support

Months with XPRIZE

Global

Community reach

Web3

Fundraising strategy

Overview

XPRIZE designs and launches multi-million dollar competitions aimed at solving humanity's biggest problems. Their work spans clean energy, space exploration, ocean health and global education. Pulse was brought onto the XPRIZE team as a sub-contractor and spent 18 months working alongside their marketing team to build an entirely new community infrastructure from the ground up. Beyond community, Pulse consulted on Web3 and blockchain fundraising strategies and helped guide an environmental conservation initiative that involved direct coordination with senior government officials in a Caribbean nation.

The Challenge

XPRIZE needed a central place where competitors in their global prize competitions could connect with each other, with mentors, with the general public and with XPRIZE staff. The existing infrastructure was fragmented and created real barriers for both competitors and everyday people who wanted to get involved. They needed a partner who could build something from nothing, manage it daily and make it feel accessible to everyone from PhD researchers to someone discovering XPRIZE for the first time.

Our Approach

1Designed and built a custom Discord server from scratch to serve as the central community hub for XPRIZE, structured around competitions, mentorship, public engagement and direct access to staff
2Managed the community daily and grew the user base from zero while working alongside the XPRIZE marketing team at every step of the process
3Developed engagement frameworks that removed barriers between competitors, mentors, the general public and XPRIZE staff so the community felt open and accessible to everyone
4Created content strategies around member stories, competition milestones and innovation updates to keep the community active and engaged across time zones
5Provided expert consulting on Web3 and blockchain technologies to support nonprofit fundraising initiatives
6Helped guide the development of an environmental conservation project that coordinated directly with the prime minister and chief of tourism of a Caribbean nation to launch a major attraction tied to the competition
7Led the effort to ensure the project was integrated into the local community in a way that honored, respected and empowered native populations to benefit directly from the initiative

Services delivered

Community buildingCommunity managementContent strategyWeb3 and blockchain consultingConservation project strategyEngagement campaigns